The term social media is a broad category representing multiple platforms designed to drive connections between people. Simply it is way for people to connect with other people for anything … and everything. Individuals post photos and experiences about everything in their life – family, work, travel, experiences, milestones, reflections – and so much more. And that can often include feedback on doctor visits and hospital stays. While typically not scientific or clinical in nature, social media posts are very much a factor in influencing the selection of a care provider or location for an upcoming procedure.
It seems somewhat amazing at first glance that a post on a website – even from a stranger – would have any impact on personal choice of one’s own healthcare, and yet it happens millions of times every day. Why? Social media is effectively an extension of word-of-mouth feedback that has been prevalent forever. When people want opinions on anything, they seek the feedback of others, whether that be at the grocery store or the workplace or the gym … wherever they may be. And so it goes with healthcare. People seek the advice and experience of others for some of the most important decisions of all, and today that readily includes social media – on Facebook, Instagram, Twitter, LinkedIn – and many other people-driven platforms.
And with this natural dialogue between people comes a great opportunity for hospitals and physician practices to participate in that conversation. For many reasons, healthcare teams should have visibility as to the feedback that is offered between others, which can often provide a powerful and unbiased feedback loop in terms of performance. Additionally, an active focus on the social conversations can be a window through which both hospitals and physicians can be introduced as to specializations, expertise and much more. And certainly, being plugged into those conversations is increasingly more important in terms of reputation management and really knowing what people are saying and a starting point to prioritize initiatives focused on improving patient satisfaction.
With PREMEDEX Care Comments, hospital systems and physician practices can easily monitor the ongoing conversations between people about their experiences in the hospital or during an office visit. And Care Comments provides an easy way for these systems and practices to be involved in those conversations on multiple social media platforms.
Contact PREMEDEX to learn how you can be part of the conversation with your patients.